Your landing page’s weakest score is Value props.

Fix Value props
75Growth scoreupdated

category scores

category scoresShowHide

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

awen’s headline undersellsCreate any visual from conversation

Working

  • Names the mechanism plainly
  • Prompt box demonstrates product
  • Strong logo proof: eBay, Puig, Acne

Could improve

  • No subhead adds specifics
  • No numbers or outcomes
  • 'Any visual' too broad for ICP

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Try for free vs prompt box — Two same-priority actions — the black CTA and the prompt input both invite the first click, splitting the visitor's next step.
  2. Go to app button — Styled identically to the hero CTA (black pill), so the strongest-weight element in the fold points away from signup.
  3. Talk to the team link — Low-contrast gray text sits beside the primary CTA with no button affordance, reading as disabled rather than clickable.
  4. Faded client logos — Marcel, Marine Serre, and eBay marks are washed out to near-invisibility, wasting the fold's only social proof.

Trust

72Fair

Proof that the product is real, competent, and safe to try.

awen desktop capture for Trust

How awen compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

awen mobile capture for Mobile web

What works

What to improve

CTA

86Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

awen

How awen compares

Recommended rewrites