Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Raken
Fieldwire
CompanyCam
Trust read
RakenReal product UI screenshots: web dashboard with daily logs, attachments, and jobsite photos plus the mobile field-captur
AllooviumPrompt-input demo overlay reading "Create a routine to call the team for their site diary at 3:30pm everyday" on the her
Sitemate (Dashpivot)"STORM" product UI overlay on the hero photo showing weather/time data capture
FieldwireFieldwire powers over 4,000,000 jobsites worldwide
CompanyCam4.8 ★ 25,000 App Store Reviews / 4.8 ★ 6,700 Google Play Reviews badges under the hero CTAs
ProcoreHero video showing an 'Ask a question' product UI overlay on real jobsite footage

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Raken
Fieldwire
Sitemate (Dashpivot)
CompanyCam
Procore

Problems

  • click feels costly — books a meeting
  • nav CTA differs: 'See Raken in Action'
  • small vs. headline on desktop

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Raken desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Raken’s headlineField management made easyImprove visibility and reduce risk with our easy-to-use web and mobile app.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Raken mobile capture for Mobile web

What works

What to improve