Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
73Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Open Cam chat widget — Auto-expanded panel adds three same-weight blue CTAs that duplicate and compete with the hero's trial button.
  2. Book a Call button — Solid blue styling gives it equal or greater weight than 'Start a Free Trial', splitting the primary action.
  3. Yellow demo banner — Highest-contrast element on the page pulls the first glance to a pre-recorded demo exit before the headline.
  4. Nav plus Sign Up — Six dropdown items, Login, and Sign Up create eight exits before the visitor reaches the hero CTA.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

CompanyCam’s headline undersellsHOW FIELD WORK MOVES FORWARD.Take photos, track progress, and collaborate on tasks with job site management tools and AI shortcuts for every phase of any project.

Working

  • Subhead names photos, tasks, job sites
  • Strong review counts: 25,000 + 6,700
  • Mobile cards hit pain: 'No More Delays'

Could improve

  • H1 is a tagline with no value claim
  • Hero photo decorates, never demos app
  • No outcome or number in headline

Trust

72Fair

Proof that the product is real, competent, and safe to try.

CompanyCam desktop capture for Trust

How CompanyCam compares

Trust read

Mobile web

72Fair

The phone experience as a first-class citizen.

CompanyCam mobile capture for Mobile web

What works

What to improve

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

CompanyCam

How CompanyCam compares

Recommended rewrites