Your landing page’s weakest score is Value props.

Fix Value props
78Growth scoreupdated

category scores

category scoresShowHide

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Fieldwire’s headline undersellsJobsite Management For Construction TeamsFieldwire powers over 4,000,000 jobsites worldwide

Working

  • 4,000,000 jobsites is rare, concrete proof
  • Audience named plainly: construction teams
  • Logo strip adds credible enterprise proof

Could improve

  • Headline is a category label, no outcome
  • Hero photo decorates, never shows product
  • No emotional hook for field frustration

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Fieldwire
PlanRadar
Trust read
FieldwireFieldwire powers over 4,000,000 jobsites worldwide
Opusense AIBacked by Y Combinator badge below the hero CTAs
ProcoreHero video showing an 'Ask a question' product UI overlay on real jobsite footage
PlanRadar"Over 200,000 users across 75+ countries are eliminating paperwork with PlanRadar" above logos for IKEA, CBRE, ARUP, Col
Dalux"TRUSTED BY 1,700,000 USERS" with logos of WSP, Jacobs, Kajima, Skanska, Vinci, Hines
novaAI (Nova by BuildOps alternative)Tablet in the hero photo showing a checklist-style construction app interface

Mobile web

78Fair

The phone experience as a first-class citizen.

Fieldwire mobile capture for Mobile web

What works

What to improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Fieldwire desktop capture for Information hierarchy

What works

What to improve

CTA

87Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fieldwire

How Fieldwire compares

Recommended rewrites