Your landing page’s weakest score is Trust.

Fix Trust
78Growth scoreupdated

category scores

category scoresShowHide

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Trust read
PlanSwift"4.7 Google Rating · 4.4 G2 Rating · Most Popular Takeoff Software - Construction Coverage 2024" badges above the CTA
Alkali3D structural model captioned "↑ Footage from Alkali" showing real product output
SDS2 Estimating (Allplan)"A NEMETSCHEK COMPANY" mark under the Allplan logo
FabSuite / Tekla PowerFabDetailed 3D BIM building model rendering in the hero, suggesting real product output
STRUMISNo visible trust signal identified.
Togal.AI"Trusted every day by thousands of professional builders." strip above the customer logo row

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Header Free Trial pill — Duplicates the hero CTA at equal visual weight, splitting the primary action into two targets.
  2. Seven-item nav row — Multiple dropdown menus and My Account offer nine-plus exit paths before the hero CTA.
  3. Watch Demo button — Styled at near-equal size and prominence to Start a Free Trial, diluting the single-action scan.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

PlanSwift’s headlinePlanSwift® helps you get more bids out the door.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

PlanSwift mobile capture for Mobile web

What works

What to improve

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

PlanSwift

How PlanSwift compares

Recommended rewrites