Your landing page’s weakest score is Trust.
How Alkali ranks
66Growth scoreupdated
category scores
category scoresShowHide
Trust
44PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Alkali | 3D structural model captioned "↑ Footage from Alkali" showing real product output |
| "A NEMETSCHEK COMPANY" mark under the Allplan logo | |
| Detailed 3D BIM building model rendering in the hero, suggesting real product output | |
| No visible trust signal identified. | |
| "4.7 Google Rating · 4.4 G2 Rating · Most Popular Takeoff Software - Construction Coverage 2024" badges above the CTA | |
| "Trusted every day by thousands of professional builders." strip above the customer logo row |
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Alkali’s headline vague
The smarter way to estimate steel.
Securely estimate, collaborate, and build together.
Working
- Names the niche: steel estimating
- "No signup required" lowers trial friction
- 3D model hints at real product
Could improve
- Subhead is generic buzzword stack
- No numbers or proof points anywhere
- "Smarter" is unquantified — smarter how?
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Alkali compares
Recommended rewrites
Mobile web
76FairThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve