Your landing page’s weakest score is Trust.

Fix Trust
72Growth scoreupdated

category scores

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Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
Pingo4.8 · Loved by 6M+ learners
SpeakIn-app translation demo card showing Korean text "이번 주 내내 이것을 기대하고 있었어요" with the English "I've been looking forward to
TalkPal"130+ LANGUAGES" badge above "WHICH LANGUAGE DO YOU WANT TO LEARN?"
LooraPartial in-app chat screenshot showing the message "We had a team meeting, it went pretty well…"
UniverbalEmbedded chat demo showing a real French conversation with audio and translate controls
Langua"Discover why 30,000+ learners choose Langua for building real-world fluency" headline at the fold edge

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Pingo
Speak
Univerbal

Problems

  • no dominant hero button
  • two equal badges split the click
  • labels differ nav vs hero
  • no benefit language in copy

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Pingo’s headlineFinally. Someone to speak with.Learn a language by talking with Pingo.

Working

Could improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Pingo mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Pingo desktop capture for Information hierarchy

What works

What to improve