Your landing page’s weakest score is CTA.

Fix CTA
40Growth scoreupdated

category scores

category scoresShowHide

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

1X Technologies
Apptronik
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Unitree Robotics

Problems

  • no CTA exists on the page
  • only action is footer mailto
  • open-source claim has no repo link

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Email footer link — The only actionable element is a low-contrast mailto link in the footer — the page has no primary CTA.
  2. Backer badges row — Investor badges sit above and outweigh the mission statement, outranking the value proposition.
  3. Mission statement text — The core value prop is set at body-text weight with no headline hierarchy, so it reads as an afterthought.

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Philon desktop capture for Trust

How Philon compares

Trust read

Mobile web

42Poor

The phone experience as a first-class citizen.

Philon mobile capture for Mobile web

What works

What to improve

Value props

44Poor

Title, subtitle, hero — do they sell the product's true value?

Philon’s headlineBuilding open-source general-purpose robots capable of performing unsafe, repetitive or boring tasks.

Working

Could improve