Figurehttps://figure.ai/

Your landing page’s weakest score is CTA.

How Figure ranks

  1. 1.Figure68
  2. 2.1X Technologies67
  3. 3.Sanctuary AI67
  4. 4.Apptronik63
  5. 5.Agility Robotics60
  6. 6.Verne Robotics58
Fix CTA
68Growth scoreupdated

category scores

CTA58Trust58
category scoresShowHide
CTA58Trust58

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Figure
1X Technologies
Apptronik
Sanctuary AI

Problems

  • no action verb — reads as a label
  • only CTA leads to more media
  • small footprint vs headline
  • no conversion path above fold

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Trust read
Figureimplicit context Figure may benefit from pre-existing familiarity among its target audience.
Verne RoboticsNo visible trust signal identified.
Agility Robotics"Digit is a humanoid robot with 65,000 hours of real production experience" (mobile fold)
ApptronikHero photo of the Apollo robot performing real warehouse pick-and-pack work
1X TechnologiesHero photography of the NEO robot in three colorways
Sanctuary AINo visible trust signal identified.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Figure desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Figure’s headlineTHE FUTURE OF HOME HELP IS HEREFigure 03 is a general purpose humanoid robot for every day.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Figure mobile capture for Mobile web

What works

What to improve