Your landing page’s weakest score is CTA.

Fix CTA
60Growth scoreupdated

category scores

category scoresShowHide

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Agility Robotics
1X Technologies
Apptronik
Sanctuary AI
Verne Robotics
Figure

Problems

  • nav-only, no hero CTA
  • invisible on mobile fold
  • 'Deploy' feels high-commitment
  • same size as nav links

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Agility Robotics
Apptronik
Trust read
Agility Robotics"Digit is a humanoid robot with 65,000 hours of real production experience" (mobile fold)
Verne RoboticsNo visible trust signal identified.
Figureimplicit context Figure may benefit from pre-existing familiarity among its target audience.
ApptronikHero photo of the Apollo robot performing real warehouse pick-and-pack work
1X TechnologiesHero photography of the NEO robot in three colorways
Sanctuary AINo visible trust signal identified.

Mobile web

62Fair

The phone experience as a first-class citizen.

Agility Robotics mobile capture for Mobile web

What works

What to improve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Agility Robotics desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Agility Robotics’s headlineHumanoid robots. Proven results.

Working

Could improve