Your landing page’s weakest score is Value props.

Fix Value props
67Growth scoreupdated

category scores

category scoresShowHide

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Perpetua’s headline vagueUnlock your true growth potentialPerpetua's retail media optimization software empowers you to drive remarkable ad performance and incremental growth for your business.

Working

  • Subhead names the category clearly
  • Retailer icons hint multi-channel reach
  • Mobile logo strip adds brand proof

Could improve

  • H1 could caption any product
  • No numbers or concrete outcomes
  • Hero art decorates, never demonstrates

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Perpetua
Quartile
Trust read
PerpetuaCustomer logo strip (Crocs, Hero, CAP, Cartograph, Xtreme ROI) on the mobile fold
Laurence"Map your product markets." live product UI with keyword clusters and counts (mascara 1,208, lash care 934)
PacvueNo visible trust signal identified.
Quartile"Trusted by Brands in Every Sector" logo strip with green sprouts, HobaCare, TOTO, Capezio, and Boxed Water
TeikametricsAmazon, Walmart, and TikTok Shop marketplace badges under the headline
Adtomic by Helium 10Helium chat UI mockup showing a keyword-gap analysis with specific data ("portable blender for travel" 38,400/mo)

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Perpetua

How Perpetua compares

Recommended rewrites

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Perpetua desktop capture for Information hierarchy

What works

What to improve

Mobile web

83Strong

The phone experience as a first-class citizen.

Perpetua mobile capture for Mobile web

What works

What to improve