Your landing page’s weakest score is CTA.

Fix CTA
75Growth scoreupdated

category scores

category scoresShowHide

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Pelica
Arcadia

Problems

  • 'Book' feels like a calendar commitment
  • no product-value payoff in copy
  • no in-product or low-friction path

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Trust read
PelicaLaunch banner: "Pelica is live with HealthCare Partners, one of the Northeast's largest IPAs."
Innovaccer"An Industry Cloud Platform Leader in Gartner Magic Quadrant" banner with report download
Arcadia"We're proud to partner with healthcare innovators:" partner-logo section heading entering the fold
Navina"Trusted by" logo strip with Carle Health, Summit Medical Group, Upperline Health, NOMS, Millennium Physician Group
ReveleerBanner promoting original research: "AI adoption hit 100% in value-based care… Read the 2026 Report →"
Elation Health (with Lightbeam) — Lightbeam Health SolutionsNo visible trust signal identified.

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Pelica’s headlineThe AI operating system for quality, risk, and care operations.Pelica's AI workforce helps teams close quality gaps, lift adherence, coordinate providers, manage care workflows, and reduce avoidable utilization with less manual coordination behind every step.

Working

Could improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Pelica mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Pelica desktop capture for Information hierarchy

What works

What to improve