Your landing page’s weakest score is Value props.

Fix Value props
72Growth scoreupdated

category scores

category scoresShowHide

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Navina’s headline vagueElevate every patient interactionThe clinician-first AI copilot for value-based success.

Working

  • Subhead names category: AI copilot for VBC
  • Hero screenshot shows real product surfacing HCC codes
  • Recognizable health-system logos add proof

Could improve

  • Headline is a generic abstraction
  • No numbers or quantified outcomes in fold
  • "Value-based success" is jargon, not an outcome

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Navina
Arcadia
Pelica

Problems

  • 'strategy call' feels costly
  • 4 words, over 3-word ideal
  • sales-meeting ask, no value payoff

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Navina desktop capture for Trust

How Navina compares

Trust read

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Navina desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Navina mobile capture for Mobile web

What works

What to improve