Your landing page’s weakest score is Trust.

How Overdrive Health ranks

  1. 1.Availity66
  2. 2.Infinx66
  3. 3.Inbox Health63
  4. 4.Overdrive Health60
  5. 5.pVerify58
  6. 6.Waystar58
Fix Trust
60Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Overdrive Health
Availity
Trust read
Overdrive Health"Backed by Y Combinator" badge above the headline
Availity"The #1 trusted healthcare network—where more than half of U.S. healthcare transactions run"
pVerify"an Interra Health solution" parent-brand tagline under the pVerify logo
Waystarimplicit context Waystar may benefit from pre-existing familiarity among its target audience.
InfinxNo visible trust signal identified.
Inbox HealthNo visible trust signal identified.

CTA

54Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Overdrive Health
Infinx
Inbox Health
Waystar
Availity
pVerify

Problems

  • vague label, no concrete payoff
  • weak verb 'Learn' promises reading
  • both CTAs nearly interchangeable
  • no outcome or product value named

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Overdrive Health’s headlineNo more worrying about Eligibility VerificationTech Driven, Human Led, Medical Billing

Working

Could improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Overdrive Health desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Overdrive Health mobile capture for Mobile web

What works

What to improve