Availityhttps://availity.com/

Your landing page’s weakest score is Trust.

How Availity ranks

  1. 1.Availity66
  2. 2.Infinx66
  3. 3.Inbox Health63
  4. 4.Overdrive Health60
  5. 5.pVerify58
  6. 6.Waystar58
Fix Trust
66Growth scoreupdated

category scores

Trust56CTA63
category scoresShowHide
Trust56CTA63

Trust

56Fair

Proof that the product is real, competent, and safe to try.

Trust read
Availity"The #1 trusted healthcare network—where more than half of U.S. healthcare transactions run"
Overdrive Health"Backed by Y Combinator" badge above the headline
pVerify"an Interra Health solution" parent-brand tagline under the pVerify logo
Waystarimplicit context Waystar may benefit from pre-existing familiarity among its target audience.
InfinxNo visible trust signal identified.
Inbox HealthNo visible trust signal identified.

CTA

63Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Availity
Infinx
Inbox Health
Waystar

Problems

  • 'Explore' promises browsing, not value
  • ghost styling weaker than PORTAL LOGIN
  • competes with header 'Get Started'
  • no outcome or payoff named

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Availity’s headlineHealthcare is Powered by AvailityThe #1 trusted healthcare network—where more than half of U.S. healthcare transactions run, and where healthcare technology partners build and scale innovation at national scale.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Availity desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Availity mobile capture for Mobile web

What works

What to improve