Your landing page’s weakest score is Trust.

Fix Trust
73Growth scoreupdated

category scores

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Trust

58Fair

Proof that the product is real, competent, and safe to try.

Novaflow
Watershed Bio
Latch Bio
Pluto Bio
Trust read
Novaflow"BACKED BY Y Combinator, BioRender, FCVC + more" investor strip
Watershed Bio"Trusted by leading researchers" logo strip with MIT, Massachusetts General Hospital, Beth Israel Deaconess, UC San Dieg
Latch Bio"113 evals · 55.5% top score" preprint stat line with named authors and Read paper link
Pluto BioPrograms dashboard screenshot showing "23 programs, 17 of which are currently active" with Kanban view and drug discover
Rosalind"Thousands of Scientists across 60+ countries trust ROSALIND with their valuable research."

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Novaflow
Rosalind

Problems

  • demo booking feels costly
  • no self-serve path to value
  • label varies: 'Book Demo' in nav

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Novaflow’s headlineAI data analyst for bio labs

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Novaflow desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Novaflow mobile capture for Mobile web

What works

What to improve