Your landing page’s weakest score is CTA.
How Latch Bio ranks
CTA
42PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no dominant button or input
- 'Read paper' is tiny inline link
- no conversion path above fold
- CTA invisible on mobile fold
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Latch Bio’s headline vague
Researching and Improving AI Agents for Biology
Working
- Names the domain instantly
- Timeline shows real research cadence
- Paper card carries hard numbers
Could improve
- No subhead translating research to value
- Headline states activity, not outcome
- Emotion of trusting AI agents untapped
Mobile web
58FairThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Trust
68FairProof that the product is real, competent, and safe to try.
How Latch Bio compares
Trust read