Hacker Newshttps://news.ycombinator.com/

Your landing page’s weakest score is CTA.

How Hacker News ranks

  1. 1.daily.dev73
  2. 2.Hashnode72
  3. 3.DEV Community (dev.to)64
  4. 4.Hacker News54
  5. 5.Lobsters52
  6. 6.args36
Fix CTA
54Growth scoreupdated

category scores

CTA42Value props42
category scoresShowHide
CTA42Value props42

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

submit
Hacker News
daily.dev
Hashnode
DEV Community (dev.to)
Lobstersin-product action

Problems

  • no dominant button anywhere
  • 'submit' is a plain nav link
  • same weight as all other links
  • leads to login wall signed-out

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Hacker News’s headline vagueHacker News

Working

  • Live stories demonstrate the product instantly
  • Points and comment counts prove activity
  • Zero fluff or abstraction

Could improve

  • No tagline explains what the site is
  • Value must be inferred by newcomers
  • No audience or outcome named

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Hacker News desktop capture for Information hierarchy

What works

What to improve

Mobile web

62Fair

The phone experience as a first-class citizen.

Hacker News mobile capture for Mobile web

What works

What to improve

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Hacker News desktop capture for Trust

How Hacker News compares

Trust read