NationStateshttps://nationstates.net/

Your landing page’s weakest score is Information hierarchy.

How NationStates ranks

  1. 1.AI Dungeon74
  2. 2.Pax Historia62
  3. 3.NationStates61
  4. 4.Ages of Conflict44
Fix Information hierarchy
61Growth scoreupdated

category scores

Information hierarchy58CTA58
category scoresShowHide
Information hierarchy58CTA58

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Four equal action links — Create a Nation is styled identically to See the World, How to Play, and Sign In — no single action wins the scan.
  2. Left sidebar nav — Seven nav destinations plus forum threads stack a full exit column beside the hero before any conversion happens.
  3. NEW NATION header button — Duplicates the primary action at equal weight to LOGIN, splitting the conversion path across two spots.
  4. Forum topics list — Five clickable off-topic threads (e.g. "Trans Discussion Thread") pull first-time visitors into the forum before they create a nation.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

NationStates
AI Dungeon
Pax Historia

Problems

  • no visual dominance over peers
  • styled as a link, not a button
  • header says 'New Nation' instead
  • four equal-weight actions compete

Mobile web

58Fair

The phone experience as a first-class citizen.

NationStates mobile capture for Mobile web

What works

What to improve

Trust

62Fair

Proof that the product is real, competent, and safe to try.

NationStates desktop capture for Trust

How NationStates compares

Trust read

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

NationStates’s headlineNationStates is a nation simulation game. Create a nation according to your political ideals and care for its people. Or deliberately oppress them. It's up to y

Working

Could improve