Your landing page’s weakest score is CTA.

How Ages of Conflict ranks

  1. 1.AI Dungeon74
  2. 2.Pax Historia62
  3. 3.NationStates61
  4. 4.Ages of Conflict44
Fix CTA
44Growth scoreupdated

category scores

category scoresShowHide

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

AI Dungeon
Pax Historia
NationStates

Problems

  • no CTA anywhere above the fold
  • nav links are the only actions
  • mobile fold has zero tappable CTA
  • game blurb ends with no next step

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Ages of Conflict
NationStates
Trust read
Ages of Conflict"Ages of Conflict: World War Simulator" section with game key art and world-map simulation background
Pax HistoriaNo visible trust signal identified.
AI Dungeonimplicit context AI Dungeon may benefit from pre-existing familiarity among its target audience.
NationStates10,019,410 nations served!

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Ages of Conflict’s headlineJoySpark Games is an indie game studio from Finland

Working

Could improve

Mobile web

48Poor

The phone experience as a first-class citizen.

Ages of Conflict mobile capture for Mobile web

What works

What to improve

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Ages of Conflict desktop capture for Information hierarchy

What works

What to improve