GoodTrusthttps://mygoodtrust.com/

Your landing page’s weakest score is Mobile web.

How GoodTrust ranks

  1. 1.Trust & Will78
  2. 2.Vanilla74
  3. 3.GoodTrust66
  4. 4.Sava62
  5. 5.Wealth.com62
Fix Mobile web
66Growth scoreupdated

category scores

Mobile web54Trust62
category scoresShowHide
Mobile web54Trust62

Mobile web

54Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. reCAPTCHA badge overlap — The reCAPTCHA widget sits on top of the "Best value on the market" bullet, clipping the text "never been easier".
  2. Hero image height — The lifestyle photo consumes roughly half the first viewport, pushing the headline low and the CTAs entirely off-screen.

Trust

62Fair

Proof that the product is real, competent, and safe to try.

GoodTrust
Trust & Will
Vanilla
Trust read
GoodTrust"AS SEEN IN" press bar with BBC, CBS News, Fortune, WSJ, and NerdWallet logos
Sava"Backed by Y Combinator" badge
Wealth.comBanner: "Wealth.com is a launch partner for Claude for Financial Advisors."
Trust & WillTrustpilot "Excellent" star rating badge below the hero CTA
VanillaCustomer logo strip including Vanguard and Robinhood

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

GoodTrust desktop capture for Information hierarchy

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

GoodTrust

How GoodTrust compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

GoodTrust’s headlineSmart Estate Planning. Will, Trust & Directives.All-in-one: Unlimited Will, Trust and Directives, valid in all 50 states.

Working

Could improve