Vanillahttps://justvanilla.com/

Your landing page’s weakest score is CTA.

How Vanilla ranks

  1. 1.Trust & Will78
  2. 2.Vanilla74
  3. 3.GoodTrust66
  4. 4.Sava62
  5. 5.Wealth.com62
Fix CTA
74Growth scoreupdated

category scores

CTA72Trust72
category scoresShowHide
CTA72Trust72

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Vanilla
Trust & Will
Sava

Problems

  • demo ask feels like a sales meeting
  • no self-serve or instant-value path
  • click delivers a form, not the product

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Vanilla
Trust & Will
Trust read
VanillaCustomer logo strip including Vanguard and Robinhood
Sava"Backed by Y Combinator" badge
Wealth.comBanner: "Wealth.com is a launch partner for Claude for Financial Advisors."
Trust & WillTrustpilot "Excellent" star rating badge below the hero CTA
GoodTrust"AS SEEN IN" press bar with BBC, CBS News, Fortune, WSJ, and NerdWallet logos

Mobile web

72Fair

The phone experience as a first-class citizen.

Vanilla mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Vanilla desktop capture for Information hierarchy

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Vanilla’s headlineBuild client relationships that go deeper than money.Deepen every client relationship with an AI-powered estate planning platform that brings document creation, visual diagrams, gap analysis, tax projections, and client-ready deliverables together in one place.

Working

Could improve