Mott Corporationhttps://mottcorp.com/

Your landing page’s weakest score is Information hierarchy.

How Mott Corporation ranks

  1. 1.Aerogen Systems65
  2. 2.Mott Corporation62
  3. 3.SwiftPod (Swift Solutions / localized micro-environments) — CDA/mini-environment58
  4. 4.Pall Corporation (Microelectronics)53
  5. 5.CleanSpace? Replace with: Simco-Ion (Technology Group)49
  6. 6.Brooks Automation46
Fix Information hierarchy
62Growth scoreupdated

category scores

Information hierarchy58Trust58
category scoresShowHide
Information hierarchy58Trust58

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Three stacked CTA cards — Three same-weight cards split the primary action; no single CTA wins the one-second scan.
  2. Nine-tile industry grid — Nine equal tiles plus MORE INDUSTRIES+ create a link farm that competes with the hero CTAs.
  3. Nine-item main nav — Nine top-level items, several with dropdowns, offer more exits than the fold has actions.
  4. Utility bar links — SEARCH, CONTACT US, LOGIN, and EN add four more exits at the very top of the scan path.

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Trust read
Mott Corporation"For more than 60 years and across multiple industries worldwide, Mott Corporation has solved highly complex filtration
Aerogen SystemsNo visible trust signal identified.
Pall Corporation (Microelectronics)Membralox® GP-IC ceramic membrane systems deliver cleaner, more efficient processing with less waste and downtime.
Brooks Automationimplicit context Brooks Automation may benefit from pre-existing familiarity among its target audience.
SwiftPod (Swift Solutions / localized micro-environments) — CDA/mini-environmentReal cleanroom product photo of the HERO Scout robot and Linear Stocker with a gowned operator
CleanSpace? Replace with: Simco-Ion (Technology Group)"An ITW Company" tagline under the Simco-Ion logo, plus the specific heritage claim "providing solutions to electrostati

Mobile web

58Fair

The phone experience as a first-class citizen.

Mott Corporation mobile capture for Mobile web

What works

What to improve

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mott Corporation

How Mott Corporation compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Mott Corporation’s headlineThe Gold Standard in Filtration and Flow Control EngineeringFor more than 60 years and across multiple industries worldwide, Mott Corporation has solved highly complex filtration and flow control problems for the world's largest technical brands.

Working

Could improve