Brooks Automationhttps://brooks.com/

Your landing page’s weakest score is Information hierarchy.

How Brooks Automation ranks

  1. 1.Aerogen Systems65
  2. 2.Mott Corporation62
  3. 3.SwiftPod (Swift Solutions / localized micro-environments) — CDA/mini-environment58
  4. 4.Pall Corporation (Microelectronics)53
  5. 5.CleanSpace? Replace with: Simco-Ion (Technology Group)49
  6. 6.Brooks Automation46
Fix Information hierarchy
46Growth scoreupdated

category scores

Information hierarchy42Trust42
category scoresShowHide
Information hierarchy42Trust42

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Dimmed hero headline — "Delivering an Automated Advantage" is rendered at low contrast against the scrim and fails a one-second scan.
  2. Contact Us button — The primary CTA is greyed out under the overlay, leaving the fold with no actionable conversion element.
  3. Privacy consent line — A legal disclaimer with a bright link is the most legible copy in the fold, outranking the value prop.

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Mott Corporation
SwiftPod (Swift Solutions / localized micro-environments) — CDA/mini-environment
Pall Corporation (Microelectronics)
CleanSpace? Replace with: Simco-Ion (Technology Group)
Trust read
Brooks Automationimplicit context Brooks Automation may benefit from pre-existing familiarity among its target audience.
Aerogen SystemsNo visible trust signal identified.
Pall Corporation (Microelectronics)Membralox® GP-IC ceramic membrane systems deliver cleaner, more efficient processing with less waste and downtime.
Mott Corporation"For more than 60 years and across multiple industries worldwide, Mott Corporation has solved highly complex filtration
SwiftPod (Swift Solutions / localized micro-environments) — CDA/mini-environmentReal cleanroom product photo of the HERO Scout robot and Linear Stocker with a gowned operator
CleanSpace? Replace with: Simco-Ion (Technology Group)"An ITW Company" tagline under the Simco-Ion logo, plus the specific heritage claim "providing solutions to electrostati

Mobile web

42Poor

The phone experience as a first-class citizen.

Brooks Automation mobile capture for Mobile web

What works

What to improve

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Brooks Automation’s headlineDelivering an Automated Advantage for Our CustomersBrooks is a global leader of automation and contamination control solutions that are a critical foundation to the AI-enabled world within the semiconductor and life science markets.

Working

Could improve

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Brooks Automationin-product action

How Brooks Automation compares

Recommended rewrites