Trust

32Poor

Proof that the product is real, competent, and safe to try.

Mott Corporation
SwiftPod (Swift Solutions / localized micro-environments) — CDA/mini-environment
Pall Corporation (Microelectronics)
CleanSpace? Replace with: Simco-Ion (Technology Group)
Trust read
Aerogen SystemsNo visible trust signal identified.
Pall Corporation (Microelectronics)Membralox® GP-IC ceramic membrane systems deliver cleaner, more efficient processing with less waste and downtime.
Mott Corporation"For more than 60 years and across multiple industries worldwide, Mott Corporation has solved highly complex filtration
Brooks Automationimplicit context Brooks Automation may benefit from pre-existing familiarity among its target audience.
SwiftPod (Swift Solutions / localized micro-environments) — CDA/mini-environmentReal cleanroom product photo of the HERO Scout robot and Linear Stocker with a gowned operator
CleanSpace? Replace with: Simco-Ion (Technology Group)"An ITW Company" tagline under the Simco-Ion logo, plus the specific heritage claim "providing solutions to electrostati

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Aerogen Systems’s headline undersellsFabs of the future.Eliminating the need for cleanrooms in semiconductor manufacturing.

Working

  • Subhead names a bold, concrete outcome
  • Eyebrow states the category clearly
  • "See the Problem" CTA invites the pain

Could improve

  • H1 is a vague abstraction
  • No numbers or proof points in fold
  • Hero image decorates, not demonstrates

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Aerogen Systems

How Aerogen Systems compares

Recommended rewrites

Mobile web

80Strong

The phone experience as a first-class citizen.

Aerogen Systems mobile capture for Mobile web

What works

What to improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Aerogen Systems desktop capture for Information hierarchy

What works

What to improve