Your landing page’s weakest score is CTA.
How Merge ranks
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?



Problems
- high-cost click leads over free path
- free offer buried in secondary CTA
- nav says 'Get a demo', hero 'Book a demo'
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
The connectivity layer for AI
Agent tools, integrations, and LLM routing for your products and your workforce
Working
- Clear category claim, not fluff
- Subhead names real product nouns
- Elite logo wall backs the claim
Could improve
- No numbers or outcomes anywhere
- Hero shows nothing of the product
- Copy is affectless — no pain relieved
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Trust
72FairProof that the product is real, competent, and safe to try.

How Merge compares
Trust read
Mobile web
84StrongThe phone experience as a first-class citizen.

What works
What to improve
