Your landing page’s weakest score is CTA.

Fix CTA
73Growth scoreupdated

category scores

category scoresShowHide

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Merge
Composio
Nango

Problems

  • high-cost click leads over free path
  • free offer buried in secondary CTA
  • nav says 'Get a demo', hero 'Book a demo'

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Merge’s headline undersellsThe connectivity layer for AIAgent tools, integrations, and LLM routing for your products and your workforce

Working

  • Clear category claim, not fluff
  • Subhead names real product nouns
  • Elite logo wall backs the claim

Could improve

  • No numbers or outcomes anywhere
  • Hero shows nothing of the product
  • Copy is affectless — no pain relieved

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Merge desktop capture for Information hierarchy

What works

What to improve

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Merge desktop capture for Trust

How Merge compares

Trust read

Mobile web

84Strong

The phone experience as a first-class citizen.

Merge mobile capture for Mobile web

What works

What to improve