Your landing page’s weakest score is CTA.

How MaxRewards ranks

  1. 1.Uno Wallet82
  2. 2.Kudos77
  3. 3.MaxRewards75
  4. 4.CardPointers64
Fix CTA
75Growth scoreupdated

category scores

category scoresShowHide

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

MaxRewards
Uno Wallet

Problems

  • generic label, no benefit
  • competes with Sign Up + store badges
  • no echo of headline promise

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Six-line body paragraph — Desktop-length subcopy wraps into six lines and shoves the primary CTA to the fold's bottom edge.
  2. Get Started button — Primary CTA sits at the very bottom of the first viewport and is inset instead of full-width.
  3. Oversized serif headline — Headline scaled down too little, wrapping into three tall lines that eat a third of the fold.
  4. Duplicate Sign Up pill — Header "Sign Up" competes with the hero's "Get Started" as a second primary action.

Trust

76Fair

Proof that the product is real, competent, and safe to try.

MaxRewards desktop capture for Trust

How MaxRewards compares

Trust read

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

MaxRewards desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

MaxRewards’s headlineMake every card in your wallet work harder.Keep rewards, benefits, and card-linked offers in one place. MaxRewards helps you use the right card, activate more card-linked offers, and keep more of the value your cards already provide.

Working

Could improve