Your landing page’s weakest score is CTA.

Fix CTA
71Growth scoreupdated

category scores

category scoresShowHide

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Linear
Zenhub AI
Kestral

Problems

  • no CTA in hero, nav-only
  • generic label promises a form, not value
  • no 'free' despite free tier
  • small footprint vs huge headline

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Trust read
LinearEmbedded real product UI showing the "Faster app launch" issue with live activity feed and agent panel
Kestral"Trust Center" navigation link
Stepsize AINo visible trust signal identified.
Zenhub AIimplicit context Zenhub AI may benefit from pre-existing familiarity among its target audience.
DartTabbed product demo panel with feature tabs "Task execution", "Subtask generation", "Project planning", "Duplicate Detec

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Linear desktop capture for Information hierarchy

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Linear’s headlineThe product development system for teams and agentsPurpose-built for planning and building products. Designed for the AI era.

Working

Could improve

Mobile web

80Strong

The phone experience as a first-class citizen.

Linear mobile capture for Mobile web

What works

What to improve