Your landing page’s weakest score is CTA.

Fix CTA
56Growth scoreupdated

category scores

category scoresShowHide

CTA

45Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Dart
Zenhub AI
Kestral
Linear
Stepsize AI

Problems

  • hero button nearly invisible
  • sales call feels costly
  • no 'free' despite self-serve cues
  • mobile hero CTA is bare text

Trust

45Poor

Proof that the product is real, competent, and safe to try.

Dart
Linear
Trust read
DartTabbed product demo panel with feature tabs "Task execution", "Subtask generation", "Project planning", "Duplicate Detec
Kestral"Trust Center" navigation link
Stepsize AINo visible trust signal identified.
Zenhub AIimplicit context Zenhub AI may benefit from pre-existing familiarity among its target audience.
LinearEmbedded real product UI showing the "Faster app launch" issue with live activity feed and agent panel

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Dart’s headlineThe only truly AI-native project management toolDart incorporates AI from the ground up to empower your team to work smarter, streamline tasks, and achieve more with less effort

Working

Could improve

Information hierarchy

63Fair

Does the design help or inhibit what the page is trying to say?

Dart desktop capture for Information hierarchy

What works

What to improve

Mobile web

66Fair

The phone experience as a first-class citizen.

Dart mobile capture for Mobile web

What works

What to improve