Lilac Solutionshttps://lilacsolutions.com/

Your landing page’s weakest score is CTA.

How Lilac Solutions ranks

  1. 1.Summit Nanotech60
  2. 2.EnergyX59
  3. 3.Mangrove Lithium56
  4. 4.Lilac Solutions54
  5. 5.Duranium44
  6. 6.Adionics38
Fix CTA
54Growth scoreupdated

category scores

CTA42Trust54
category scoresShowHide
CTA42Trust54

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Summit Nanotech
Mangrove Lithium
EnergyX

Problems

  • no CTA anywhere above the fold
  • hero video has no overlay action
  • nav offers browsing, not conversion

Trust

54Fair

Proof that the product is real, competent, and safe to try.

EnergyX
Trust read
Lilac SolutionsNo visible trust signal identified.
Duranium"FROM GARAGE TO OPERATING PILOT IN 18 MONTHS" claim
EnergyX"2018 FOUNDED / 110+ MEMBERS / 140+ PATENTS" stats bar (mobile capture)
AdionicsNo visible trust signal identified.
Mangrove LithiumNo visible trust signal identified.
Summit NanotechAnnouncement: Summit Nanotech Becomes Summit Lithium Technologies, Completes Basic Engineering for Commercial DLE Plant

Mobile web

54Fair

The phone experience as a first-class citizen.

Lilac Solutions mobile capture for Mobile web

What works

What to improve

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Lilac Solutions desktop capture for Information hierarchy

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Lilac Solutions’s headlineLithium extraction technology for any brine, anywhere.

Working

Could improve