Your landing page’s weakest score is Trust.

Fix Trust
44Growth scoreupdated

category scores

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Trust

38Poor

Proof that the product is real, competent, and safe to try.

Duranium
EnergyX
Summit Nanotech
Trust read
Duranium"FROM GARAGE TO OPERATING PILOT IN 18 MONTHS" claim
Lilac SolutionsNo visible trust signal identified.
EnergyX"2018 FOUNDED / 110+ MEMBERS / 140+ PATENTS" stats bar (mobile capture)
AdionicsNo visible trust signal identified.
Mangrove LithiumNo visible trust signal identified.
Summit NanotechAnnouncement: Summit Nanotech Becomes Summit Lithium Technologies, Completes Basic Engineering for Commercial DLE Plant

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Bottom-left tagline — The only visible message on desktop is small, corner-placed, and low contrast against the busy gradient — no headline or CTA exists anywhere in the fold.
  2. SOURCE BRINE toggle — Occupies the prime bottom-right action slot where a CTA belongs, but its meaning is cryptic and it drives no conversion.
  3. Element code chips — Five equal-weight chips (MG.12–AL.13) sit top-center in the headline's natural position, adding decoding work with no explanation.
  4. Carousel dot navigation — Four-slide carousel signals the fold's message rotates, forcing visitors to wait or click to learn what Duranium is.

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

SOURCE BRINE
Duranium

How Duranium compares

Recommended rewrites

Mobile web

44Poor

The phone experience as a first-class citizen.

Duranium mobile capture for Mobile web

What works

What to improve

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Duranium’s headlineTHE DESTINATION. ONE INDUSTRIAL CAMPUSFIVE DISTINCT METAL PRODUCTION SYSTEMS, INTEGRATED AT COMMERCIAL SCALE

Working

Could improve