Lessenhttps://lessen.com/

Your landing page’s weakest score is CTA.

How Lessen ranks

  1. 1.Brickwise77
  2. 2.Lessen66
  3. 3.Funnel Leasing66
  4. 4.EliseAI63
  5. 5.Property Meld58
  6. 6.Colleen AI58
Fix CTA
66Growth scoreupdated

category scores

CTA56Mobile web64
category scoresShowHide
CTA56Mobile web64

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lessen
Funnel Leasing
Brickwise
Colleen AI
Property Meld
EliseAI

Problems

  • 'talk' click feels costly (sales call)
  • no action verb leading the label
  • nav says 'Get started' — inconsistent
  • small footprint vs. huge headline

Mobile web

64Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Long body paragraph — Seven lines of desktop copy push the primary CTA below the first viewport.
  2. Let's talk button — Small desktop-proportioned button; should be near full-width for thumb tapping.
  3. Stacked subhead block — Two consecutive text blocks repeat the value prop and crowd the phone column.

Trust

66Fair

Proof that the product is real, competent, and safe to try.

Lessen desktop capture for Trust

How Lessen compares

Trust read

Value props

70Fair

Title, subtitle, hero — do they sell the product's true value?

Lessen’s headlineAny Property. Any Problem. One Fix.™Lessen makes caring for and improving real estate properties simpler, faster, and better.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Lessen desktop capture for Information hierarchy

What works

What to improve