Your landing page’s weakest score is Trust.

Fix Trust
77Growth scoreupdated

category scores

category scoresShowHide

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Brickwise
Lessen
Trust read
Brickwise"New York 184,000 units managed" city-level usage stats on the globe map
EliseAIProduct UI cards showing AI conversations, e.g. "Hi Dan! Let me know if you have any other questions." and "Billing & Pa
Property Meld"MX Maintenance Summit 2026" banner implying Property Meld hosts an industry event
Colleen AINo visible trust signal identified.
LessenStats band: "280K Properties", "3M+ Work orders completed", "100+ Metro areas", "30K+ Vendors", "4.8/5 Customer" rating
Funnel LeasingProduct UI mockup showing an "Action Required" task dashboard with an AI-suggested resident message

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Brickwise
Funnel Leasing

Problems

  • 'demo' click feels like a sales call
  • value promise hidden in gray microcopy
  • lower-cost 'Try Alice' demoted

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Brickwise desktop capture for Information hierarchy

What works

What to improve

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Brickwise’s headlineYour properties leased and maintained. 24/7.Brickwise answers every call, chases every job to completion and logs every action. Your managers approve the work instead of coordinating it.

Working

Could improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Brickwise mobile capture for Mobile web

What works

What to improve