Your landing page’s weakest score is Trust.

Fix Trust
66Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Funnel Leasing
Wayline
Meet Elise-alternative HappyCo (JoyAI)
Trust read
Funnel LeasingProduct UI mockup showing an "Action Required" task dashboard with an AI-suggested resident message
Wayline"Backed by Y Combinator" badge above the headline
EliseAIProduct UI cards showing AI conversations, e.g. "Hi Dan! Let me know if you have any other questions." and "Billing & Pa
Colleen AINo visible trust signal identified.
LeaseHawkProduct UI mockup showing an 'Action Required' task queue with AI-suggested resident reply
Meet Elise-alternative HappyCo (JoyAI)"Suggested Schedules by JoyAI" product UI card with schedule line items and "1.2% NOI impact driven by operational impro

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Funnel Leasing’s headline undersellsLet's create the world's best rental experience.MULTIFAMILY'S FIRST AI FRONT-OFFICE-ONLY PLATFORM

Working

  • Eyebrow names category, audience, and AI angle
  • Hero image shows AI drafting a real renter reply
  • Bullets cover all three stakeholder outcomes

Could improve

  • H1 is aspiration, could caption any product
  • No numbers or proof points anywhere in fold
  • Real value prop is demoted to tiny eyebrow text

Mobile web

68Fair

The phone experience as a first-class citizen.

Funnel Leasing mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Funnel Leasing desktop capture for Information hierarchy

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Funnel Leasing

How Funnel Leasing compares

Recommended rewrites