Launcher (Vast)https://launcherspace.com/

Your landing page’s weakest score is Value props.

How Launcher (Vast) ranks

  1. 1.Launcher (Vast)61
  2. 2.Exotrail52
  3. 3.Impulse Space49
  4. 4.Inflection Space Systems48
  5. 5.Momentus43
  6. 6.D-Orbit43
Fix Value props
61Growth scoreupdated

category scores

Value props52CTA58
category scoresShowHide
Value props52CTA58

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Launcher (Vast)’s headline undersellsLauncher was acquired by Vast in February 2023.Launcher’s operations are now focused on developing the E-2 liquid rocket engine as a product available for sale to launch vehicle companies. E-2 is a LOX/Kerosene oxidizer-rich staged combustion engine that is expected to be the most effic

Working

  • Hero image shows a real hot-fire test
  • Subhead names buyer: launch vehicle companies
  • "200-second test" is concrete proof

Could improve

  • Headline is news, not a value prop
  • Best claim buried mid-paragraph
  • No engine performance numbers shown

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Launcher (Vast)

Problems

  • outlined ghost style, low prominence
  • follow ≠ the sales conversion goal
  • sales email is plain text, no button
  • destination of 'Follow' is unclear

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Launcher (Vast) desktop capture for Trust

How Launcher (Vast) compares

Trust read

Mobile web

62Fair

The phone experience as a first-class citizen.

Launcher (Vast) mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Launcher (Vast) desktop capture for Information hierarchy

What works

What to improve