Your landing page’s weakest score is CTA.

Fix CTA
52Growth scoreupdated

category scores

category scoresShowHide

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Exotrail
Launcher (Vast)

Problems

  • hidden behind hamburger on mobile
  • high-cost sales-call feel
  • small ghost button in nav only
  • no CTA in the hero itself

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Exotrail’s headline vagueEnd-to-end space mobility

Working

  • Signals full-stack scope with "end-to-end"
  • Control-center footage shows real operations
  • Short and confident, no buzzword stack

Could improve

  • No subhead explaining what Exotrail sells
  • "Space mobility" is insider jargon
  • Zero numbers, customers, or proof points

Mobile web

48Poor

The phone experience as a first-class citizen.

Exotrail mobile capture for Mobile web

What works

What to improve

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Exotrail desktop capture for Information hierarchy

What works

What to improve

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Exotrail desktop capture for Trust

How Exotrail compares

Trust read