Flow (by Google)https://labs.google/

Your landing page’s weakest score is Value props.

How Flow (by Google) ranks

  1. 1.Freepik Spaces76
  2. 2.Flora74
  3. 3.Krea72
  4. 4.Flow (by Google)70
  5. 5.Weavy68
  6. 6.Absurd66
Fix Value props
70Growth scoreupdated

category scores

Value props56Trust58
category scoresShowHide
Value props56Trust58

Value props

56Fair

Title, subtitle, hero — do they sell the product's true value?

Flow (by Google)’s headline vagueGoogle FlowBring your stories to life with our AI creative studio.

Working

  • Video mosaic demonstrates real product output
  • Subhead names the AI creative category
  • Clean single CTA: Try it now

Could improve

  • Headline is brand name only, sells nothing
  • 'Bring stories to life' fits any creative tool
  • No mention of video, prompts, or Veo

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Freepik Spaces
Flora
Weavy
Trust read
Flow (by Google)No visible trust signal identified.
AbsurdNo visible trust signal identified.
Flora"Trusted by top creatives at" logo wall (Pentagram, MSCHF, Riot Games, WPP, Wayfair, Niantic, Alibaba)
KreaProduct screenshot of the Krea app interface ("Let's create something") on the monitor
Freepik Spaces"Trusted by 1M+ subscribers—creatives, enterprises, agencies and studios" above the Coca-Cola/Ogilvy/GUESS logo row
WeavyBanner: "Weavy is now Figma Weave. Welcome to our new home at weave.figma.com"

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Try it now
Flow (by Google)

How Flow (by Google) compares

Recommended rewrites

Mobile web

79Fair

The phone experience as a first-class citizen.

Flow (by Google) mobile capture for Mobile web

What works

What to improve

Information hierarchy

80Strong

Does the design help or inhibit what the page is trying to say?

Flow (by Google) desktop capture for Information hierarchy

What works

What to improve