Your landing page’s weakest score is Value props.

Fix Value props
60Growth scoreupdated

category scores

category scoresShowHide

Value props

44Poor

Title, subtitle, hero — do they sell the product's true value?

Kebra’s headline vagueTechnicians for the AI economy.

Working

  • Short, memorable positioning line
  • Hero video shows real trade work
  • YC badge adds credibility

Could improve

  • No subhead explaining what Kebra does
  • Zero specifics: no buyer, outcome, or number
  • 'AI economy' is an abstraction stack

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Kebra
BuildOps
Workrise
Trust read
Kebra"BACKED BY Y Combinator" badge above the headline
BuildOpsCustomer logo strip (Holmes, Haynes, NexCore, Remco) with a partial "TRUSTED BY... COMMERCIAL CONTRACTORS" count at the
WorkriseVendor Management product screenshot showing "Alpha Logistics — Approved, Workrise MSA" record UI
BlueRecruitNo visible trust signal identified.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kebra

How Kebra compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Kebra desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Kebra mobile capture for Mobile web

What works

What to improve