Your landing page’s weakest score is Trust.

How BlueRecruit ranks

  1. 1.BuildOps68
  2. 2.Workrise61
  3. 3.Kebra60
  4. 4.BlueRecruit58
Fix Trust
58Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

BuildOps
Workrise
Kebra
Trust read
BlueRecruitNo visible trust signal identified.
Kebra"BACKED BY Y Combinator" badge above the headline
BuildOpsCustomer logo strip (Holmes, Haynes, NexCore, Remco) with a partial "TRUSTED BY... COMMERCIAL CONTRACTORS" count at the
WorkriseVendor Management product screenshot showing "Alpha Logistics — Approved, Workrise MSA" record UI

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

BlueRecruit
BuildOps
Workrise
Kebra

Problems

  • no action verb — reads as a label
  • ghost style, weaker than red Login
  • third-person audience naming
  • no payoff or value in copy

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

BlueRecruit’s headlineA JOB PLATFORM BUILT FOR THE TRADESWhere the next generation comes to work.

Working

Could improve

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

BlueRecruit desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

BlueRecruit mobile capture for Mobile web

What works

What to improve