Your landing page’s weakest score is Value props.

Fix Value props
49Growth scoreupdated

category scores

category scoresShowHide

Value props

38Poor

Title, subtitle, hero — do they sell the product's true value?

Kebotix’s headline vagueTransforming Materials Innovation

Working

  • Signals the materials-science category
  • Bold, legible type on both viewports
  • Consistent hero across desktop and mobile

Could improve

  • No subhead explaining what Kebotix does
  • Zero numbers or proof points in the fold
  • "Transforming" is an empty abstraction

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Chemify
b12 Labs
Trust read
KebotixNo visible trust signal identified.
b12 Labs"BACKED BY Y COMBINATOR" badge above the hero headline
ChemifyReal photograph of Chemify's automated robotic chemistry lab with a video play button
SynthaceNo visible trust signal identified.
IktosNo visible trust signal identified.
ArctorisNo visible trust signal identified.

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kebotix

How Kebotix compares

Recommended rewrites

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Kebotix desktop capture for Information hierarchy

What works

What to improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Kebotix mobile capture for Mobile web

What works

What to improve