b12 Labshttps://b12-labs.com/

Your landing page’s weakest score is Trust.

How b12 Labs ranks

  1. 1.Synthace69
  2. 2.b12 Labs67
  3. 3.Chemify67
  4. 4.Arctoris58
  5. 5.Iktos57
  6. 6.Kebotix49
Fix Trust
67Growth scoreupdated

category scores

Trust48CTA63
category scoresShowHide
Trust48CTA63

Trust

48Poor

Proof that the product is real, competent, and safe to try.

b12 Labs
Chemify
Trust read
b12 Labs"BACKED BY Y COMBINATOR" badge above the hero headline
ChemifyReal photograph of Chemify's automated robotic chemistry lab with a video play button
SynthaceNo visible trust signal identified.
IktosNo visible trust signal identified.
KebotixNo visible trust signal identified.
ArctorisNo visible trust signal identified.

CTA

63Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

b12 Labs
Synthace

Problems

  • no visual dominance over secondary
  • generic label, no payoff named
  • no header echo or specificity

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

b12 Labs’s headlineAI-Powered Chemical SynthesisAI that designs, optimizes, and runs chemical reactions. Accelerating pharma R&D from years to months.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

b12 Labs desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

b12 Labs mobile capture for Mobile web

What works

What to improve