Your landing page’s weakest score is Trust.

Fix Trust
57Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Chemify
b12 Labs
Trust read
IktosNo visible trust signal identified.
b12 Labs"BACKED BY Y COMBINATOR" badge above the hero headline
ChemifyReal photograph of Chemify's automated robotic chemistry lab with a video play button
SynthaceNo visible trust signal identified.
KebotixNo visible trust signal identified.
ArctorisNo visible trust signal identified.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Iktos
Synthace
b12 Labs
Arctoris

Problems

  • high-cost sales-contact click
  • no CTA in the hero itself
  • absent from mobile fold
  • small nav-pill footprint

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Iktos’s headlinePioneering AI and Robotics in Drug DiscoveryDrug Discovery as it will be

Working

Could improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Iktos mobile capture for Mobile web

What works

What to improve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Iktos desktop capture for Information hierarchy

What works

What to improve