Kalshi API (Kalshi)https://kalshi.com/

Your landing page’s weakest score is Value props.

How Kalshi API (Kalshi) ranks

  1. 1.Oddpool68
  2. 2.Adjacent66
  3. 3.Kalshi API (Kalshi)60
  4. 4.Polymarket58
Fix Value props
60Growth scoreupdated

category scores

Value props42Information hierarchy54
category scoresShowHide
Value props42Information hierarchy54

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Kalshi API (Kalshi)’s headline vagueWAS Commanders vs DAL Cowboys

Working

  • Live odds and volume prove real activity
  • "Trade on anything" hints at breadth
  • Trust cards signal regulation and fairness

Could improve

  • No headline stating what Kalshi is
  • No outcome or benefit copy anywhere
  • Assumes visitor already knows prediction markets

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Category nav row — Thirteen equal-weight category links plus five top-nav items give the fold ~20 exits before any conversion action.
  2. Sign up button — The sole conversion CTA is a small pill in the far corner, visually outranked by the market card, chart, and promo banners.
  3. Perpetuals promo banner — Bright gradient banner with gold coins outshouts the primary content and adds a third competing focal point in the sidebar.
  4. Trending sidebar list — Percentages, arrows, and multiple market rows compete at the same weight as the hero market card, splitting the scan path.

Mobile web

62Fair

The phone experience as a first-class citizen.

Kalshi API (Kalshi) mobile capture for Mobile web

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kalshi API (Kalshi)

How Kalshi API (Kalshi) compares

Recommended rewrites

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Kalshi API (Kalshi) desktop capture for Trust

How Kalshi API (Kalshi) compares

Trust read