Adjacenthttps://adj.news/

Your landing page’s weakest score is Trust.

How Adjacent ranks

  1. 1.Oddpool68
  2. 2.Adjacent66
  3. 3.Kalshi API (Kalshi)60
  4. 4.Polymarket58
Fix Trust
66Growth scoreupdated

category scores

Trust62CTA63
category scoresShowHide
Trust62CTA63

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Adjacent
Polymarket
Kalshi API (Kalshi)
Trust read
Adjacent"BACKED AND SUPPORTED BY" logo strip with nightcapital, VanEck, Maven11, and DCG
PolymarketLive market volume figures — "$7M Vol." on the NATO x Russia market and Hot Topics showing "$614K today" traded
Oddpool"Backed by Y Combinator" badge above the headline
Kalshi API (Kalshi)Live market card showing "$11,050,553 vol" with a real-time price chart for WAS Commanders vs DAL Cowboys

CTA

63Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Adjacent
Yes
Polymarketin-product action
Oddpool
Kalshi API (Kalshi)

Problems

  • 'Request' feels costly, sales-gated
  • 4 words, over the 3-word ideal
  • targets narrow custom-index intent
  • no instant-value path for browsers

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Adjacent desktop capture for Information hierarchy

What works

What to improve

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Adjacent’s headlineIndexing and benchmarking event contractsWe consolidate event contracts and prediction markets into thoughtfully weighted indices.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Adjacent mobile capture for Mobile web

What works

What to improve