Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

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Trust

52Fair

Proof that the product is real, competent, and safe to try.

Kalpa Labs
Rime
Trust read
Kalpa LabsBACKED BY Y COMBINATOR badge beneath the hero CTAs
SesameNo visible trust signal identified.
Hume AI"Our decades of research in multimodal emotional intelligence span" with stat counters 50+ / 48+ / 600+
CartesiaInteractive "Talk to Skylar" voice demo carousel
RimeCustomer logo strip including Mayo Clinic, LiveKit, Daily, and Dialpad below the hero CTAs
ElevenLabsInteractive voice demo widget with playable "Narration" sample and ElevenCreative/ElevenAgents/ElevenAPI tabs

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Kalpa Labs’s headline undersellsTowards generalist audio models.Kalpa Labs is an audio research lab working towards generalist audio models: models that follow instructions and learn new tasks in context. Our first conversational speech models are in beta today. Direct a scene in Studio, talk to a model

Working

  • Subhead names three concrete actions
  • "In beta today" grounds the mission
  • YC badge adds credibility proof

Could improve

  • "Towards" signals unfinished value
  • No numbers or outcomes anywhere
  • Hero decorates; no product demo shown

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Kalpa Labs desktop capture for Information hierarchy

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kalpa Labs

How Kalpa Labs compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Kalpa Labs mobile capture for Mobile web

What works

What to improve