Your landing page’s weakest score is Trust.

Fix Trust
67Growth scoreupdated

category scores

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Trust

52Fair

Proof that the product is real, competent, and safe to try.

ElevenLabs
Rime
Trust read
ElevenLabsInteractive voice demo widget with playable "Narration" sample and ElevenCreative/ElevenAgents/ElevenAPI tabs
Kalpa LabsBACKED BY Y COMBINATOR badge beneath the hero CTAs
SesameNo visible trust signal identified.
Hume AI"Our decades of research in multimodal emotional intelligence span" with stat counters 50+ / 48+ / 600+
CartesiaInteractive "Talk to Skylar" voice demo carousel
RimeCustomer logo strip including Mayo Clinic, LiveKit, Daily, and Dialpad below the hero CTAs

Value props

55Fair

Title, subtitle, hero — do they sell the product's true value?

ElevenLabs’s headline vagueBringing technology to lifePowering the best enterprises, creators, and developers. From ElevenAgents for customer experience, ElevenCreative for content creation, to the leading AI voice generator.

Working

  • Playable voice demos show the product working
  • Subhead names 'leading AI voice generator'
  • Use-case labels (Narration, Characters) add clarity

Could improve

  • H1 could caption any tech product
  • No numbers or proof points in the fold
  • Subhead assumes knowledge of sub-brands

CTA

63Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ElevenLabs

How ElevenLabs compares

Recommended rewrites

Information hierarchy

79Fair

Does the design help or inhibit what the page is trying to say?

ElevenLabs desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

ElevenLabs mobile capture for Mobile web

What works

What to improve