Your landing page’s weakest score is Trust.
How Kaizen ranks
- 1.
Kaizen75
- 2.
Infinitus73
- 3.
SmarterDx64
- 4.
Tennr63
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Kaizen | Customer logo row on mobile: MDVIP, gracent, Berry Street, Blossom, Ladder Health, Cartwheel |
| No visible trust signal identified. | |
| ">90% positive ratings from patients" metric strip beneath the hero CTA | |
| No visible trust signal identified. |
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- click feels like a sales meeting
- no value payoff in the label
- no lighter-weight alternative path
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Intake to payment, without lifting a finger.
You focus on care. Kaizen handles everything else.
Working
Could improve
Information hierarchy
86StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
86StrongThe phone experience as a first-class citizen.

What works
What to improve
