Your landing page’s weakest score is Trust.

How Kaizen ranks

  1. 1.Kaizen75
  2. 2.Infinitus73
  3. 3.SmarterDx64
  4. 4.Tennr63
Fix Trust
75Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Trust read
KaizenCustomer logo row on mobile: MDVIP, gracent, Berry Street, Blossom, Ladder Health, Cartwheel
TennrNo visible trust signal identified.
Infinitus">90% positive ratings from patients" metric strip beneath the hero CTA
SmarterDxNo visible trust signal identified.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kaizen
Infinitus

Problems

  • click feels like a sales meeting
  • no value payoff in the label
  • no lighter-weight alternative path

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Kaizen’s headlineIntake to payment, without lifting a finger.You focus on care. Kaizen handles everything else.

Working

Could improve

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Kaizen desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Kaizen mobile capture for Mobile web

What works

What to improve