Your landing page’s weakest score is Trust.

Fix Trust
73Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Infinitus
Assort Health
Language I/O
Trust read
Infinitus">90% positive ratings from patients" metric strip beneath the hero CTA
Vocality HealthNo visible trust signal identified.
HyroNo visible trust signal identified.
Assort Health"4.3/5 · 344K Patient Ratings" star badge above the headline
Language I/O"4.9 stars in Salesforce App Exchange" badge above the hero CTA

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Contact us button — Second white pill-styled CTA in the nav competes at equal visual weight with the hero's 'See it in action' button.
  2. Six-item navigation bar — Six nav links plus a search icon give attention seven exits before the primary CTA appears.
  3. See it in action — Low-emphasis white button on a dark field sits below three text blocks and shares its styling with 'Contact us', diluting the single-action scan path.

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Infinitus

How Infinitus compares

Recommended rewrites

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Infinitus’s headlineThe care exists. Infinitus makes sure it arrives.Infinitus handles the communication and coordination that sits between a patient and the care they need – from first contact to long-term adherence.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Infinitus mobile capture for Mobile web

What works

What to improve