Your landing page’s weakest score is Value props.
How ISS Governance (Institutional Shareholder Services) ranks
- 1.
Pennant71
- 2.
Diligent69
- 3.
Insightia (Diligent Market Intelligence)65
- 4.
Glass Lewis63
- 5.
ISS Governance (Institutional Shareholder Services)42
42Growth scoreupdated
category scores
category scoresShowHide
Value props
38PoorTitle, subtitle, hero — do they sell the product's true value?
ISS Governance (Institutional Shareholder Services)’s headline vague
Know the Why
Working
- Short, memorable brand tagline
- Hints at insight/research positioning
- Clean, confident presentation
Could improve
- No product noun anywhere in the fold
- Stock imagery decorates, shows nothing
- Zero specifics, numbers, or audience
Information hierarchy
42PoorDoes the design help or inhibit what the page is trying to say?
123- Know the Why card — Headline is a cryptic four-word teaser pinned to the fold's bottom edge with no CTA or supporting subtitle beside it.
- Utility nav bar — Five equal-weight exit links (ISS-CORPORATE through CONTACT US) claim the top of the scan path with no conversion action to counterbalance them.
- Video pause control — A pause button is the only actionable element paired with the headline, occupying the slot a primary CTA should own.
CTA
42PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
How ISS Governance (Institutional Shareholder Services) compares
Recommended rewrites
Trust
42PoorProof that the product is real, competent, and safe to try.
How ISS Governance (Institutional Shareholder Services) compares
Trust read
Mobile web
48PoorThe phone experience as a first-class citizen.
What works
What to improve