Your landing page’s weakest score is Value props.
How Pennant ranks
71Growth scoreupdated
category scores
category scoresShowHide
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Pennant’s headline vague
The CorpGov OS for Public Companies
Empower your team with voting & governance intelligence built for you, and apply your own principles at scale
Working
- Hero screenshot shows real product doing its job
- Founder credibility line adds proof
- Names a clear audience segment
Could improve
- 'CorpGov OS' assumes insider knowledge
- 'Empower' and 'at scale' are affectless filler
- No numbers or concrete outcomes anywhere
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Pennant | "Backed by Y Combinator" badge above the headline |
| Carousel item "How PGGM Built the Infrastructure for Its Modern Stewardship Practice" naming a real institutional custom | |
| "CLIENT LOGIN" and "STOXX & DAX INDICES" links in the top navigation implying an established institutional client base | |
| Gartner® Magic Quadrant™: Governance, Risk and Compliance Tools, Assurance Leaders 2025 — 'Named an industry Leader by G | |
| Embedded product demo video in a tablet frame below the hero |
CTA
70FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Pennant compares
Recommended rewrites
Mobile web
78FairThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
What works
What to improve